An operator's shop, run out of Wyoming.
SIERRA OAK LLC exists because every "performance" agency we'd worked with mistook activity for outcome.
The rack is the setup every operator quietly wishes they had. Channels racked up. Partners under contract. Creative tested weekly. A P&L every Monday that lines up with what's actually in the bank.
We aren't a media-buying shop chasing brand budgets. We rent funnels, run partners, and bill on revenue we can prove.
Six lines we won't cross.
Bill on outcome, never on hours.
Timesheets are a contract that pays for someone being busy. Busy isn't a result. Every engagement here is priced against a target CPA, a margin floor, or a fixed pilot. Never billable hours.
Audit-grade tracking, day one.
If the conversion can't be matched to a row in your CRM, it didn't happen. Server-side tracking, CAPI, postbacks, and a clean Looker drop are the price of admission, not the "phase two" upsell.
Channel-agnostic, channel-honest.
We'll tell you when paid social is the wrong play. When affiliate is too crowded. When content arbitrage has six good months left and not a day more. When your offer doesn't pencil out. The job is the outcome, not the line item we'd love to bill for.
One operator, one number.
No account-manager pyramid. The person trading your Meta account is the same person writing your weekly readout. We staff thin and senior on purpose.
Pilot before retainer, always.
Twenty-eight days to first revenue, then we either extend or we part. We don't sign 12-month contracts built on hope and a tense Q4 reckoning.
If we wouldn't pay for it, we won't sell it.
We run our own offers, so we know exactly what a bad creative test costs. We never spend money on your account we wouldn't spend on ours.
Small-state address.
Coast-to-coast desk.
Small bench. Senior in every seat.
No juniors at the wheel. Every seat on the desk is led by an operator with at least seven years running a real media or partner desk, not a survivor of last quarter's graduate program.
Five stages on the rack.
Doors open in Wyoming. Three pilot clients on the desk, all on rev-share, no safety net.
First in-house creative bench. Everflow partner portal live. Crossed $4.2M in client revenue, mostly because nobody slept.
Native and CTV practice added. Eight active retainers running across DTC, finance, and SaaS.
Built our own Looker model and server-side tracking template. Crossed $24M in audited client revenue, which is to say revenue that survived the spreadsheet.
Seventeen active programs, $42.8M trailing revenue under desk. We take two new partners a quarter, because we like getting them onboarded properly.