D2C supplement brand
DTC · CPG · QTR 03 — 26
+318%
Rev growth qtr
$2.40
Blended CAC
6.9×
Blended ROAS
Overhead
Low. Passed to clients.
Affiliate &performancemarketing thatships receipts.
Most agencies pitch impressions, hover over a dashboard, and bill you on hope. We're a Wyoming shop that runs your affiliate program, your paid media, and your creative test cycle, and we bill on conversions you can actually count. No vibes. No "brand lift." Just receipts.
ACTIVE PROGRAMS17
PARTNERS ON DESK2,840
NEXT INTAKEAUG 04
/01 — ROAS POOLED30D
0.0×
What every ad dollar pulled
back across 17 live programs
back across 17 live programs
/02 — REV. RUN-RATEYTD
$0.0M
What we put on the client
book in the last 12 months
book in the last 12 months
/03 — AVG. EPCWK
$0.00
Average payout per click
on affiliate-served traffic
on affiliate-served traffic
/04 — APPROVAL RATEQTR
0%
Share of leads that survive
your validation team's scrub
your validation team's scrub
Indicative figures from prior engagements and industry benchmarks. Past performance is not a guarantee of future results. Full disclosures →
CPL · FINANCE$38.20▲ 4.1%CPA · INSURANCE$124.40▼ 0.8%ROAS · DTC5.8×▲ 12.6%EPC · HEALTH$2.14▲ 2.2%CAC · SAAS$284.00▼ 1.4%RPM · CONTENT$48.10▲ 6.0%CR · CHECKOUT3.92%▲ 0.6%LTV:CAC4.1:1▲ 9.4%
01 — What we run
Three plays. One scoreboard.
"Digital marketing" is what people put on a 2009 business card. We sell three disciplines that bolt together and turn your media budget into something your finance team can audit on a Monday.
/01 — AFFILIATE↗
Affiliate &
partner programs
We find the publishers, creators, and rev-share partners who'll actually carry your offer instead of pocketing the link. CPA, CPL, RevShare, hybrid. Your call on terms. Our problem if anyone steps out of line.
/02 — PAID↗
Paid acquisition
at margin
Google, Meta, TikTok, native, programmatic, the whole bench. Run against the CAC ceiling your CFO actually signed off on, not the screenshot ROAS that looks pretty in a pitch. We touch the budget, we own the number.
/03 — CREATIVE↗
Creative testing
& iteration
Static, motion, UGC, landers. New work ships every Tuesday. Anything not pulling gets the boot every Friday. We don't get sentimental about a hero shot that flatlined.
02 — Where we play
A desk, not a deck. Every channel on one rack.
Most shops sell by platform, like a menu where everything is à la carte. We sell by outcome. Each row below is a channel we've put real money through (six figures a month, minimum) and lived to report on.
#
Channel
Median CPA
Best ROAS
Cycle
Δ 30D
Status
/01
Affiliate / publisher
CPA · RevShare · Hybrid
$62
7.2×
30d
▲ 14.2%
/02
Google Search & PMax
Intent · Brand · Non-brand
$94
6.4×
7d
▲ 8.6%
/03
Meta & TikTok paid social
Conversion · Lead · ASC
$108
5.9×
14d
▲ 22.4%
/04
Native & content arbitrage
Taboola · Outbrain · MGID
$41
4.8×
21d
▲ 6.1%
/05
Email & SMS partnerships
List rentals · co-reg · drops
$28
9.4×
3d
▼ 1.8%
/06
Influencer / creator deals
Whitelist · seeding · rev-share
$86
5.2×
14d
▲ 18.2%
03 — Proof, not slides
Three programs we'd put on the table.
Four real engagements, anonymised because our clients aren't into chest-beating. Reference calls available if you want to hear it from the source. Numbers are quarter on quarter, attributed against a clean window, not laundered.
/01
Auto-insurance lead gen
FINANCE · LEAD-GEN · Q2 — 26
$38
CPL achieved
91%
Approval rate
14k
Leads / mo
B2B SaaS · vertical CRM
SAAS · MQL · Q1–Q3 26
3.4:1
LTV : CAC
$284
Blended CAC
62%
Pipeline lift
Indicative figures from prior engagements and industry benchmarks. Past performance is not a guarantee of future results. Full disclosures →
03b — Voices from the desk
Operators who pay us, on the record.
Quotes are from active and former client engagements, used with written permission. Companies referenced by industry where commercial terms are confidential.
"
They cut our blended CAC by a third in the first quarter and didn't blink when we asked to see every dollar reconciled against the CRM.
"
We tried three agencies before Sierra Oak. They're the first one whose weekly readout we actually forwarded to our board.
"
The pilot ran 28 days. By day 22 we knew it was working. By day 30 we'd signed the retainer.
"
Affiliate is the channel nobody at our shop wanted to own. They took it, made it the second-best line in the P&L, and never asked for a percentage of spend.
"
Server-side tracking install paid for the whole engagement before we even ran a creative test. We finally know what's converting.
"
Direct line to a senior operator who already had the dashboard open. Not the account-manager pyramid you expect.
Quotes used with written client permission. Companies named by category where commercial terms remain confidential. Full disclosures →
Anyone can light a media budget on fire. We bring it back, on a clock, with receipts.
— OPERATING NOTE · SIERRA OAK LLC
04 — How we onboard
Four weeks to first revenue. Then it compounds.
Twelve-month retainers built on hope are someone else's hustle. Every program here starts with a 28-day pilot. We either show you unit economics that make sense, or you stop paying us. No middle door.
/01WEEK 01
Audit
We tear into the pixel, the attribution model, the offer math, and the partner mix. You get back a one-pager that reads like a bet. Which channels, what CPA, how much revenue.
/02WEEK 02
Build
Tracking stack wired server-side, partner portal humming, creative library stocked, landers staged. Ready for live ammo by Friday of week two.
/03WEEK 03
Spend
Paid traffic on. Recruitment doors open. Creative test grid live. Every 24 hours we feed what we learned back into the model.
/04WEEK 04
Settle
Reconciliation, payouts, full ledger to your CFO. By the end of week four we're either on next quarter's docket or we're not. You decide, no awkward retention email.
Wyoming · home desk347 WYOMING AVE
WYOMING · UNITED STATES
WYOMING · UNITED STATES
Run from a small
state, on purpose.
Talent
14 operators on desk
Travel
DEN · SLC · BIL → anywhere
Same budget.
Different result?
Send us your last 90 days of media reports. We'll mark them up, fire back a one-page audit inside 48 hours, and tell you exactly what we'd do with the same dollar. No pitch deck. No follow-up funnel.